Why LironZ?
Dedication. Expertise. Passion.
Why Choose LironZ? What sets my experience apart in meeting your needs?
From the outset of adulthood, my journey as a creator unfolded, with a Bachelor's in Film and Television laying the foundation for my early ventures into filmmaking. Swiftly transitioning to the dynamic realm of marketing, I assumed ownership of "Oneg Production", a video agency where I helmed the production, scripting, and direction of numerous marketing videos for the business sector.
My expertise deepened with an MBA in Digital Communications, and in 2013, I co-founded Israel's first VR/AR content creation company. Pioneering in the forefront of cutting-edge visual media, I crafted apps for marketing and training, revolutionizing product perception and reshaping educational methodologies.
Over the past two years, I've continually explored emerging trends, seamlessly integrating them into novel storytelling techniques, from simulators and NFTs to TikTok, all while staying rooted in the timeless principles of storytelling. These endeavors showcase my commitment to staying at the forefront of innovation.
Highlighted by exceptional personal and service skills, my core strengths encompass a diverse skill set that has earned me commendable referrals. Feel free to explore further, and don't hesitate to reach out with any questions.
Core Services
Short Videos - Harnessing the power of video is paramount for capturing attention. In today's landscape, brevity is key, and it's crucial to convey your message in a few seconds. I possess the expertise to navigate this challenge, and together, we'll determine the most effective approach for your needs.
Research & Deep Content - What defines "Deep Content"? Simply put, it's intelligent content grounded in knowledge and meticulous research, steering clear of mere opinions.
In a realm inundated with statements, suggestions, and recommendations posturing as ultimate truths, the conventional approach prevails for many entities. However, for products, companies, organizations, or specific media forms where such expression may not be suitable, or even potentially harmful, a more nuanced strategy is required. If you fall into this category, you're likely well aware. Crafting deep and insightful content for you involves a rigorous process—researching, studying the subject thoroughly, and only then shaping it into consumable content tailored to the relevant platform.
Linkedin - Despite LinkedIn being a professional social media platform, its users share similar behaviors with those on other social platforms—they scroll! To stand out, captivating visuals are your immediate advantage. While visuals can be the content, carousels play a crucial role. They transform a smart text that followers might read into a viral one, significantly boosting connections and engagement.
Trendology - Implementing New Tech Trends into Marketing For nearly a decade, I've seamlessly integrated emerging technology trends into marketing. Rather than imposing tech on products, I approach each from an innovative angle, ensuring a perfect match. Some call it having an eye or good instincts—I call it the result of hard work and experience. With years of diverse marketing perspectives, I can identify the next big thing, sometimes a bit too early. Today, owning our faults is better than false fronts. I'm Liron, a trendologist, and if you want to break free from the conventional, you've found your match!
Content, Storytelling and Copywriting with an extensive background in writing across languages both English and Hebrew, I have crafted scripts, website content, blogs, posts, app content, and compelling stories. Notably, in July 2022, I proudly launched my first book, "Yom Yerushalaim."
My approach to storytelling is meticulous; I delve into the nuances of the target audience, platform in use, needs, background, and, above all, the vision and purpose of the content. This comprehensive understanding allows me to produce tailored and impactful content.
TikTok Strategy Planning - LinkedIn represents the professional face of your company, but TikTok is the flip side – a space to unleash creativity, showcase your wild side, humor, and behind-the-scenes vibes. While a knowledge-centric approach works, let's be honest – if your TikTok isn't captivating, investing time and creativity might not be worthwhile. Nonetheless, we can strike the right balance together.