About Me
Hi, I’m Liron, a Creative Director with a deep passion for storytelling, technology, and immersive experiences.
My journey started in film and television, from my time at TAU to co-owning a video production agency. Over the years, I naturally found myself drawn to emerging tech, and that curiosity led me into the world of XR and the Metaverse.
I was among the early creators of XR content in Israel, and since then, I’ve had the chance to co-found two lean startups focused on VR. These experiences helped me sharpen not only my creative skills but also an entrepreneurial mindset that I bring into every project.
What I enjoy most is helping businesses and organizations find their unique voice and then designing the tools and content that bring that voice to life. Whether it’s crafting a story, developing a new app, or building an interactive installation, I care deeply about creating experiences that feel intuitive, meaningful, and engaging.
Along the way, I’ve been fortunate to speak at global events and run workshops on XR and creative strategy. I don’t see myself as a trend chaser, but rather stay close to where tech and creativity meet and I love exploring what’s possible when they do.
At the heart of it all, my work is rooted in marketing and storytelling. That’s the thread connecting everything I do: helping people connect with products, brands, and ideas in memorable and lasting ways.
Some of my Projects:
Campaign Name: Vardinon AR App
Type of Campaign: AR Marketing Campaign
About the Project:
AR app in a BTL campaign: Bed sheets "come alive" when users point their phones. Hear an educational mythical story about stars, see 3D characters arise from the sheets, and play unique games for each sheet version. App supports entire line, developed for IOS and Android using Unity.
My Responsibilities:
I had the privilege of managing valuable client relationships, overseeing budgets, taking the lead in creative development and scriptwriting, and contributing as the lead in the App production process.
Campaign name: Visit the World
Type of Campaign: Marketing VR Campaign
About the project:
A global BTL campaign, featured in 15+ duty frees, offered a tailored luxury experience for a sophisticated brand. Users virtually explored Paris, New York, or the moon, designed custom luxury cars or couture dresses, and captured personalized 360 photos instantly.
My Responsibilities:
I created the entire concept and the implementation solutions. In addition, I wrote the play by play flow of the game and characterized it. I was also the game’s producer, and managed the product and the developing and UI teams.
Campaign Name: Loacker #Mccann
Type of Campaign: 360 degrees 3D video Facebook engagment
About the project:
Loacker introduced an "upside down" waffle with a Facebook campaign. In a 360 video, users searched for hidden new waffle packages among distractions like other Loacker items. Viewers had to comment on the correct number, with the client selecting the winner. The challenge was heightened by disorienting effects in the 360-degree world, making it a unique and engaging experience.
My Responsibilities:
I collaboratively developed and penned the visionary concept in tandem with the client, seamlessly translating ideas into reality. Simultaneously, I orchestrated and executed the entire production of the immersive experience, ensuring a seamless and impressive realization.
Campaign Name: The Uli Wacker Show Type of Campaign: a Live Talk Show Event
About the project:
Campaign Name: Ilanot Visitor Center
Type of Campaign: Learning through Games
About the Project:
My team developed interactive experiences for Kakal's 1st tech visitor center, including 5 games:
(1) multiplayer touch-based collaboration, (2) globe interaction based on screen videos, (3) Trivial Pursuit for 25 players, (4) tablet-based AR with a physical tree, and (5) VR bicycle game with 360-degree video and 3D animal encounters, triggering informative videos by gazing at each animal.
My Responsibilities:
Overseeing budget management, led and coordinated multiple developer teams, and collaborated directly with the client in co-developing content.
Campaign name: Stop Racism
Type of Campaign: Awareness Video
About the project:
As part of the human rights 2016 day the coalition against racism in Israel was looking to create an awareness campaign- "it all starts with our education" was our message and this video was part of it.
My Responsibilities:
I served as the visionary force behind this impactful explanatory video campaign, assuming the roles of both concept creator and director. Additionally, I orchestrated the entire production process, showcasing my prowess as the project's accomplished producer.
Campaign Name: Sweet VR Experience
Type of Campaign: Intuit Awareness Activations
About the project:
The "Sweet VR Experience" project, hosted across multiple Hi-Tech centers in Israel for Intuit, offered a delightful virtual reality activity. Participants engaged in the immersive experience of creating their own virtual ice cream. Upon completing the VR journey, participants got a real-life version of the ice cream they crafted in the virtual world. This innovative and interactive project aimed to blend technology and sweet indulgence, leaving participants with a memorable and delicious experience.
My Responsibilities:
In the "Sweet VR Experience" project, my responsibilities encompassed crafting the concept, overseeing the branding strategy, and managing the production process to bring the virtual reality ice cream activity to life.
More
Written content
The AR glasses revolution (Hebrew - column)
The content for Edge- mt website
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TV appearances
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The future of education using VR&AR
"The Uli Wacker Show" was a farewell live talk show event aired on zoom in honor of the retirement of Mr. Ulrich Wacker, retiring after 39 years of career in the Friedrich Naumann Foundation for freedom.
My Responsibilities:
Researched, branded, produced, and directed a unique live event concept with a talented team. Tap the photo for details on this tailored show.